As the fastest-growing part of the workforce, Generation Z (ages 12-28) is becoming increasingly crucial for businesses to attract and retain. Without a solid strategy for hiring Gen Z, local businesses in San Antonio risk falling behind or even going out of business. Here are some key insights and strategies to consider when hiring this dynamic generation.
Understanding Generation Z
Generation Z, often referred to as “digital natives,” has grown up in a world dominated by technology and social media. Their experiences, particularly the COVID-19 pandemic, have shaped their values and expectations in the workplace. As Jason Dorsey, author of Zconomy, highlighted in his talk at Xchange NextGen, “you can’t outgrow your generation.” His message, focused on IT Support Providers, emphasized the importance of understanding and adapting to the unique needs of Gen Z.
Similarities with Boomers
Interestingly, Gen Z shares many similarities with Baby Boomers. Both generations place a high importance on stability. For Boomers, this stems from their experiences during the Great Depression and WWII. For Gen Z, the COVID-19 pandemic has been a defining moment, creating a baseline of instability. Therefore, when communicating with Gen Z, it’s more effective to highlight how your company maintained stability during the pandemic, such as continuing to pay employees, rather than focusing solely on the company’s age or history.
Key Characteristics of Generation Z
- Stability Seekers: Gen Z values stability and security in their jobs. Highlighting your company’s resilience during challenging times can be a strong selling point.
- Work-Life Balance: They do not believe they will ever retire, making them less interested in working overtime or beyond necessary hours. Offering flexible work schedules, such as Fridays off, can be very appealing.
- Financial Savers: Like Boomers, Gen Z is conscious about saving money and understands the importance of benefits. Providing comprehensive benefits packages can attract and retain these employees.
- Diversity Expectations: Gen Z expects to see diversity everywhere, all the time. They value inclusive workplaces that reflect a variety of backgrounds and perspectives.
Strategies for Attracting and Retaining Gen Z
- Emphasize Stability: Share stories and examples of how your company supported employees during the pandemic. This demonstrates your commitment to stability and security.
- Offer Flexibility: Implement flexible work schedules and promote a healthy work-life balance. This can include options like remote work or flexible hours.
- Provide Benefits: Ensure your benefits package is competitive and clearly communicated. Highlight health insurance, retirement plans, and other perks that matter to Gen Z.
- Promote Diversity: Foster an inclusive workplace culture that values diversity. Highlight your company’s commitment to diversity in your recruitment materials and workplace practices.
- Leverage Technology: Utilize modern recruitment tools and platforms that Gen Z is familiar with. This includes social media, online job boards, and virtual interviews.
Conclusion
Hiring Generation Z requires a strategic approach that aligns with their values and expectations. By emphasizing stability, offering flexibility, providing comprehensive benefits, and promoting diversity, local businesses in San Antonio can attract and retain this vital segment of the workforce. As Jason Dorsey’s insights suggest, understanding and adapting to the unique characteristics of Gen Z is essential for business success.
For more insights on Generation Z, consider reading Jason Dorsey’s book, Zconomy. Link to book.