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Recognizing the people that actually make your products or deliver your service

By Tim Morris

· President's Corner

I had a very interesting opportunity this last month to attend a large meeting for an iconic Texas-based restaurant quick serve (fast food) company:  Whataburger. The meeting was attended by approximately 3,000 people (family members). This company refers to their employees as “family members”. Hence, this meeting is referred to as a “family convention” and occurs every two (2) years. 

Over the last 35+ years, I’ve had the opportunity to attend many different conferences and conventions hosted by technology companies as well as my employers. I was fascinated at this particular meeting format for a number of reasons.

The most fascinating thing was that this company’s focus on recognizing the top “burger flippers” and maintenance crews that keep their stores running.  Imagine that: rewarding and recognizing the folks that actually prepare the products and serve the end customer! BTW, Allen, Texas Whataburger restaurant took home 1st place!!! See link below.

https://stories.whataburger.com/whatagames-champs-serve-up-glory-for-their-hometowns/

Most conventions or user meetings that I’ve attended focus on recognizing top sales performance.  I am keenly aware of the importance of sales. I love the saying that says, “nothing happens unless somebody sells something “. However, after a sale happens, the product or service must be delivered to meet and exceed the customer expectations. Otherwise, sales will suddenly stop!

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